My work is rooted in adaptability and a deep understanding of design across a wide range of styles and mediums. From bold branding to sleek packaging, dynamic web design to strategic photography—I bring a buffet of creative skills to the table to meet the unique needs of every project. With a sharp eye for trends, color theory, and visual storytelling, I create content that’s not only visually engaging but also psychologically effective in capturing and holding attention. I’m driven by a desire to help teams thrive, consistently pushing myself to learn, grow, and deliver solutions that resonate with both the market and the audience.
Whether I’m designing for startups or established brands, I approach every job with the same goal: create purposeful, polished work that leaves a lasting impression.
Work experience
Lead Graphic Designer
Pelham & White
As the graphic designer for Pelham & White, a private label of Home Depot, I led the development of visual and digital assets across multiple platforms. My responsibilities included designing product imagery and infographics, composing compelling content and product descriptions, and creating 3D renders to support marketing efforts. I designed and coded the brand’s e-commerce website to drive product sales, managed promotional campaigns, and edited video content to elevate product presentation.
Created compelling graphics and infographics to communicate product features and benefits to attract and inform customers
Wrote persuasive copy for product descriptions, marketing materials, and website content to target audience using SEO best practices
Developed a fully functional and responsive e-commerce website to improve customer exploration and drive sales
Led the execution of digital marketing campaigns, including social media promotions, email marketing, and sales initiatives
Crafted videos highlighting product features and tutorials
Optimized product listings for e-commerce platforms such as Amazon, Etsy, and Shopify to increase brand visibility
Lead Graphic Designer
Concierge Choice Physicians
At Concierge Choice Physicians, I led the creation of customized visual content for both digital and print advertising campaigns. My responsibilities included designing and programming multiple websites for the company and its clients, as well as producing a wide range of marketing materials such as flyers, brochures, and postcards for distribution across their client network. I also managed the composition, scheduling, and monitoring of daily email campaigns while overseeing the development and ongoing refinement of the company’s visual identity and brand direction.
Executed design solutions for a wide range of marketing campaigns, including online, print media, and direct mail
Created visually engaging, user-friendly websites with responsive layouts for clients and their patients
Designed print collateral that effectively communicated brand messaging and promotional offers, ensuring high-quality production and delivery for mailers and trade distribution
Scheduled and deployed campaigns through platforms like Mailchimp and analyzed open/click-through rates to refine performance over time
Defined the visual identity and design standards for the company’s brand, including logo use, typography, color palette, and tone to maintain consistency across all digital and print platforms
Graphic Designer / Marketing Coordinator
Fal Foods Worldwide
Fal Foods Worldwide, a global food and beverage brand, I was responsible for designing a wide range of marketing materials, including advertisements, sales sheets, and presentations. I led the packaging design for various products sold both in-store and online, ensuring cohesive branding across all touchpoints. In addition to creative work, I managed deadlines and coordinated team workflows to keep projects on track. I also played a key role in expanding brand visibility by fostering relationships with bloggers, magazines, and influencers, while curating and monitoring the brand’s social media content and growth.
Created visually engaging advertisements, promotional sales sheets, and presentation decks for internal and client-facing use
Designed packaging for a wide range of consumer products, focusing on visual appeal, shelf impact, and regulatory compliance to build brand awareness and push sales via retail stores such as Whole Foods, Morton Williams, and Walmart
Oversaw projects and delegated responsibilities across a creative team, balanced multiple priorities while meeting critical deadlines
Worked with content creators, lifestyle publications, and influencers to promote brand visibility, product awareness, and increase sales
Planned and designed visual content for platforms such as Instagram, Facebook, and Pinterest, scheduling posts, and tracked engagement metrics to grow followers and improve audience interaction
Graphic Designer (Freelance)
Halo Top Creamery
At Halo Top, I contributed to the design of vibrant, on-brand packaging for their ice cream product line, ensuring shelf appeal and consistency across flavors. I also created digital marketing assets and online advertisements to support seasonal promotions and brand awareness campaigns across social platforms and e-commerce.
Gourmet Basics
For Gourmet Basics, a retail snack brand, I was responsible for designing packaging that communicated quality and flavor while standing out in competitive retail environments. I also developed supporting marketing materials, including sales sheets and print advertisements, tailored for retail buyers and in-store promotions.
Dreumex
Dreumex, a brand specializing in industrial and commercial cleaning supplies, I handled the design of packaging that balanced regulatory requirements with professional branding. I also created digital and print advertising assets aimed at B2B markets, including product launch materials, trade show graphics, and targeted online ads.
Core competencies
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
MS Word
MS Excel
MS PowerPoint
HTML / CSS
Web Development
Technical Skills
Packaging Design
3D Rendering
Electronic Mailing / E-Blasts
Photography
Facebook / Instagram / TikTok
Social Media Content Creation
Soft Skills
Bi-lingual (Spanish - Fluent)
Project Management
Collaboration and Teamwork
Time Management
Customer Service
Education
Bachelor of Graphic Arts
NYC College of Technology (2007 - 2013)
Client testimonies
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![Kim]()
"Alex is a fantastic designer. He was very professional and understanding of our chaotic schedule. I thoroughly enjoyed working with him on our project!"
Kim Keheley Frye
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![A young man with short dark hair, wearing a light-colored shirt, smiling at the camera inside a room with a tiled ceiling.]()
"Alex was great to work with. The end result was better than expected. I will be working with Alex in the future on additional projects when they come up. Highly recommend him."
Jordan Frank
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![Portrait of a smiling woman with short blonde hair, wearing a white top and a gold necklace.]()
"Alex is incredibly talented. I rely on him regularly, and he consistently delivers high-quality results. I trust him again and again."
Ciara L. Bostick
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![A woman with long dark hair, wearing a brown top, standing in front of a floral background with white, purple, and green flowers.]()
"Alex always goes above and beyond in everything he does. He doesn’t just meet expectations—he exceeds them with creativity and professionalism."
Sahara Veach
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![A young man with dark hair, dressed in a suit and white shirt, smiling against a gray background.]()
"Alex was very patient and understanding of what I had in mind and through several re-designs he made fantastic designs that will serve my company well into the future."
Allen Benz
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![A smiling woman with long wavy hair and a woman in a blue button-up shirt stands outdoors with a man in a black plaid shirt and black baseball cap, with green trees in the background.]()
"Stellar work, and Alex is an absolute pleasure to work with. He’s creative, reliable, and makes the whole process easy and enjoyable!"
Copia Farm
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![A logo with four blue squares containing white letters, arranged in a grid: top-left B, top-right with sharp spikes, bottom-left V, bottom-right M.]()
"Alex is consistently creative and always delivers high-quality work quickly. He's reliable, easy to work with, and brings fresh ideas to every project."
Digital Targeting Solutions
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![Black and white photo of a man with white hair and beard, sitting on a sofa in a room with a window behind him.]()
"Alex did an outstanding job on our website design. He was professional, responsive, and made the entire process smooth from start to finish. Highly recommend!"
Joseph Fry
