Project breakdowns
COCOJOY | Can Design
CocoJoy specializes in flavored coconut water products available for both online and retail purchase. They approached me to design a series of cans (Natural, Organic, and Sparkling) that conveyed freshness and hydration, while emphasizing the coconut-based nature of the product. The designs needed to be minimalistic yet impactful, appealing to a health-conscious audience with an active lifestyle.
DF MAVENS | Pint Design
DF Mavens was a dairy-free dessert brand offering a wide variety of frozen treats made from coconut, almond, or soy bases. Focused on health-conscious consumers and those with dietary restrictions, the brand positioned itself as a “better-for-you” alternative in the frozen dessert space.
GOURMET BASICS | Bag Design
I was responsible for the packaging design of three distinct product lines under the Gourmet Basics / Snack Innovations brand: Smart Fries, Pop Rings, and Drizzlicious. Each line required its own unique visual identity to appeal to different market segments, while still maintaining a cohesive look that aligned with the overall brand family.
LYNN LEAF | Bag Design
Lynn Leaf’s Tea is an artisanal tea brand offering hand-crafted blends made with organic ingredients, available through their online store. I was tasked with designing a series of tea bag packages that visually communicated freshness and hydration, while aligning with the brand’s colorful, tropical aesthetic. The designs were tailored to appeal to health-conscious, active consumers seeking natural, wellness-focused products.
SLIM & TRIM FOODS | Bag Design
Slim and Trim Foods is a Jamaican-American brand dedicated to crafting minimally processed, plant-based foods that support a healthy gut microbiome. For this project, I designed the packaging for their crispy vegan crackers, aimed at health-conscious consumers who value clean ingredients and bold, natural flavor.