Dairy-Free Ice Cream
DF MAVENS
Packaging Design
PROJECT OVERVIEW
DF Mavens was a dairy-free dessert brand offering a wide variety of frozen treats made from coconut, almond, or soy bases. Focused on health-conscious consumers and those with dietary restrictions, the brand positioned itself as a “better-for-you” alternative in the frozen dessert space.
I was tasked with designing a full range of pint containers and frozen bars packaging, with each flavor and base needing distinct visual cues while adhering to a cohesive overall brand aesthetic.
Throughout the design process, I was given two key requirements: the brand’s circular logo had to remain prominent, and the product base—coconut, almond, or soy—needed to be clearly communicated.
The challenge was balancing a traditional creamery aesthetic with a modern, dairy-free look, while ensuring the design stood out in a crowded frozen dessert shelf. I created a consistent layout system across all flavors, using color variations and hand-drawn ingredient illustrations to differentiate each product and enhance visual appeal.
After extensive collaboration with the client, we finalized a direction. I refined the logo and adjusted the color palette to ensure a stronger visual impact, while also exploring a range of font options for the supporting copy. We ultimately selected a clean sans-serif typeface that aligned with the brand’s modern and approachable identity.