Herbal Tea
LYNN LEAF
Packaging Design
PROJECT OVERVIEW
Lynn Leaf’s Tea is an artisanal tea brand offering hand-crafted blends made with organic ingredients, available through their online store. I was tasked with designing a series of tea bag packages that visually communicated freshness and hydration, while aligning with the brand’s colorful, tropical aesthetic. The designs were tailored to appeal to health-conscious, active consumers seeking natural, wellness-focused products.
I emphasized the importance of a vibrant, tropical aesthetic. They requested ample use of color to create a strong appeal, yet wanted to maintain a clean, modern layout that wouldn’t overwhelm the packaging.
The challenge was balancing these bold, energetic visuals with a sense of natural simplicity, ensuring the packaging conveyed both refreshment and organic quality. Additionally, each product needed to be easily distinguishable by flavor, requiring a clear visual system across the packaging line.
The final packaging designs successfully captured the vibrant, tropical essence of Lynn Leaf’s Tea while maintaining a clean and approachable aesthetic. Each product was differentiated through thoughtful color choices and consistent layout.