Pelham & White
BATHROOM AND KITCHEN FIXTURE RETAILER
Website Design
PROJECT OVERVIEW
Pelham & White is a luxury brand specializing in premium bathroom and kitchen fixtures, including freestanding bathtubs, sinks, and cabinetry. With a dual presence in direct-to-consumer retail and a national partnership with Home Depot, the brand required a digital presence that reflected its aesthetic while remaining user-friendly and accessible.
I was responsible for designing and developing a website that not only captured the identity of the brand but also supported both catalog browsing and e-commerce functionality. The result is a clean, responsive platform that highlights product craftsmanship, supports customer discovery, and provides a seamless shopping experience across devices.
With over 200 products across multiple categories, the website required a well-structured layout that allowed each product type to have its own dedicated section and item detail pages.
I was responsible for designing and developing a comprehensive site that not only reflected the brand’s sophisticated aesthetic but also supported both direct-to-consumer (DTC) purchases and seamless integration with Home Depot listings. Each product page was built individually, with careful attention to UX, product imagery, and backend functionality—ensuring that customers could easily shop, explore, and link out to Home Depot when preferred.
Additionally, because Pelham & White regularly expands their product catalog, I developed a scalable system that allows for efficient updates and new item uploads, keeping the site current and consistent as the brand grows.
The website also included the creation of an Inspiration page—designed as a blog-style layout to showcase in-house lifestyle content, design ideas, and brand storytelling. This section helps elevate the overall user experience and as a source of design inspiration for both homeowners and professionals.
The final website design is both visually sophisticated and highly intuitive, offering a seamless user experience that allows visitors to browse by category, explore detailed product pages, and complete purchases. To support ongoing updates, I developed a flexible and scalable template that their in-house team continues to use for maintaining and expanding the site as their product catalog grows.
