Nobletree
COFFEE
Logo Design
PROJECT OVERVIEW
Nobletree is a producer of premium small-batch coffee, sourced directly from sustainable family farms. With a presence in both retail—online and in-store—and several branded cafés, the company delivers a refined coffee experience rooted in quality, transparency, and sustainability.
I was tasked with designing the Nobletree logo, which would serve as the cornerstone of their visual identity. The logo was to have a wide range of applications, from product packaging, café signage and digital platforms.
The logo features a detailed illustration of a tree, symbolizing the deep roots of the coffee’s origin and the brand’s commitment to natural growth and sustainability. Capturing the intricate structure and organic form of the tree was my primary design focus, as it visually represents Nobletree’s farm-to-cup philosophy and connection to the land. A crown was thoughtfully integrated into the design to represent excellence and craftsmanship
The final design brought together the richly illustrated emblem and the brand name as the focal point, creating a bold and memorable visual identity. This combination translated seamlessly across all of Nobletree’s branding—from café signage to digital platforms—and was especially effective on product packaging. The logo’s level of detail and balance also allowed it to shine as a foil design, adding a premium, tactile quality.
