The Well
WOMEN FOCUSED SPA
Logo Design
PROJECT OVERVIEW
The Well for Women is a wellness practice based in the New Haven, CT area, offering massage services tailored specifically for women of all ages. I was commissioned to design a logo that would reflect their brand values—nurturing, strength, and tranquility—while appealing to a diverse female audience. The client had a clear vision for their brand, and it was up to me to translate that vision into a compelling and cohesive visual identity.
To visually align with the brand’s mission of promoting wellness and tranquility, we selected a calming color palette that conveyed warmth, balance, and care. After brainstorming, I ultimately illustrated a lotus flower—a symbol of peace, renewal, and serenity. The team was enthusiastic about the final concept, appreciating its simplicity, elegance, and how effortlessly it captured the essence of their vision.
Once the design was finalized, it was seamlessly implemented across a wide range of the brand, including their website, marketing materials, signage, staff uniforms, and advertising campaigns, creating a cohesive and recognizable visual identity throughout all platforms.
