Packaging Design - CocoJoy

CocoJoy

Packaging Design

PROJECT OVERVIEW
CocoJoy is a private label brand under the Fal Holdings company. They specialize in flavored coconut water products which can be purchased online and in retail. They were in need of multiple can designs that would evoked freshness, and hydration, highlighting that it was coconut-based, all while remaining minimalistic. The target audience for this product is a health-conscious consumer who lives and active lifestyle.

Aside from the packaging design, I was also tasked with the creating the brand's logo.

LOGO DESIGN - Cocojoy

CHALLENGES
The clients expressed a desire for ample white space in the design, with emphasis on the brand logo, product name, and a coconut as the main highlights on the can. Additionally, they requested multiple call-outs highlighting the health benefits of the product.

Securing high-resolution versions of the USDA and NON-GMO labels and ensuring their visibility on the can were crucial aspects for them.

Given the challenge of balancing a generous amount of white space with limited overall space for essential elements, I aimed to create a modern design that avoided clutter.

THE PROCESS
Natural & Organic Coconut Water Cans: The client required designs for various organic coconut water products, intending to maintain a consistent look across their entire product line, which included cans of different sizes. My responsibility involved designing and laying out the die-line for these products.

Sparkling Flavored Coconut Water Cans: Similar to the Natural and Organic coconut water can lines, the client sought designs for various flavors of sparkling flavored water. I developed comprehensive can designs, ensuring a consistent aesthetic while infusing each flavor with a distinctive touch based on the specific fruit utilized.

Early can product line concepts

ENDGAME
The client expressed great satisfaction with the final designs. They particularly appreciated how well the cans resonated with their target customers and effectively represented the brand's identity.

Overall, the cans are easy to identify by series, standing out on the white background with their striking contrasts. The vibrant green from the logo, the colors evoking coconut or fruit imagery, and the bold black font collectively create a visually appealing impact.