Packaging Design - DF Mavens

DF Mavens

Packaging Design

PROJECT OVERVIEW
DF Mavens was a dairy-free "ice cream" brand that offered a myriad of flavors which were either coconut, almond, or soy-based. They specialized on crafting desserts that catered to health-conscious customers or those with specific dietary considerations, offering options that were "better for you."

My assignment involved designing a range of pint containers, each highlighting a unique flavor and base. The client stressed the importance of maintaining a cohesive visual theme across all flavors.

CHALLENGES
I had complete creative freedom to design the pint, but the client emphasized the need to prominently feature the brand logo and the chosen flavor base—either coconut, almond, or soy.

My primary challenge for this project was in communicating to the customer what this product is. I needed to design around the logo, a large circle with a unique style and font. Balancing a traditional creamery aesthetic with the preferences of a modern dairy-free audience was crucial for success. Additionally, in a crowded market of ice cream brands, the design had to be distinctive enough to grab attention and make a positive first impression on potential customers.

THE PROCESS
Drawing inspiration from brands such as So Delicious and Halo Top, I developed several concepts. I opted for a color-coded system, assigning green to coconut, brown to almond, and blue to soy based flavors.

This approach enabled consistent elements across the entire line, with variations only in color and flavor. The client asked for more visual representation aside from just the colors, so, I incorporated illustrated ingredients into each pint. Once the pint design was finalized, I extended this concept to create box designs for their frozen bar line.

Original concepts presented to the client

ENDGAME
Following extensive discussion with the client, we settled on these versions. I enhanced the logo and colors to make them more prominent. Additionally, we explored various font options for the copy, ultimately agreeing on a sans-serif font to complement the brand's identity.

The final product designs appear cleaner and more polished, much to the delight of the client.