Packaging Design - Thomas Family Taste

Thomas Family Tastes

Packaging Design

PROJECT OVERVIEW
Thomas Family Taste is a minority-owned, female-run business based in New York. The product uses grandmother Shirley Thomas's recipes to create, produce, and sell a Caribbean-inspired pepper sauce.

I was approached by the client to design a label for their product, "Shirley's Scarborough Spice" pepper sauce.

CHALLENGES
The packaging consisted of a sauce bottle already procured by the client. With the bottle readily available, my task centered on creating a label that would properly fit around it.

The client wanted an emphasis on the product's origin, Trinidad, placing importance on integrating elements of the national flag's colors into the design. Considering pepper sauce's association with Caribbean zest, I made sure that "spicy" characteristics were reflected in the design.

THE PROCESS
Once I received the bottle's dimensions and circumference, I got to work designing a flat rectangular label that would fit. Working closely with the client, they provided me with the copy and nutritional facts, which took up both sides of the label.

The focal point of the design was established on the front side. Using the colors of the Trinidad flag, I create the logo and designated space to feature the product's name. The backdrop, a light yellow hue with with translucent drawn chili peppers, effectively conveyed the primary ingredients and spiciness.

I printed several test labels at home to assess their fit and appearance when added to the bottle. Once satisfied with the fit and design, I sent the finalized files to the client for professional printing and application.

Original concept with die-line

ENDGAME
The client was ecstatic with the final design. They specifically appreciated how effectively the label design linked the product to their culture and cherished family recipe.

In general, the design proved quite manageable and turned out to be the perfect packaging solution for this product.