Packaging Design - Slim and Trim Foods

Slim And Trim Foods

Packaging Design

PROJECT OVERVIEW
Slim and Trim Foods is a Jamaican-American brand that specializes in crafting minimally processed, plant-based foods that promotes a healthy gut microbiome. They sought a box packaging design for their crispy vegan crackers, which needed to be designed to entice customers who are aware of their health and wellness.

In addition to designing the packaging, I was also assigned the responsibility of creating the brand's logo.

LOGO DESIGN - SLIM and TRIM FOODS

CHALLENGES
The clients had a preference for generous white space in the design, prioritizing the prominence of the brand logo, healthy CTA (call-to-action), and their product photography.

They sought multiple call-outs emphasizing the product's health benefits. Given the task of harmonizing ample white space with the constraints of limited overall space for essential elements, my goal was to craft a contemporary design that sidestepped clutter. Since there were two different flavors, I had to create a design that would work across both.

THE PROCESS
The client already had a printer and packaging substrate, a white matte box, in place and ready to use. They gave me all the necessary copy, images, and a mood board for inspiration.

When working on box packaging, I break down the design into 4 sections: the back, left and right sides, and the front. The front is the most important section as it is what customers will see on the shelf and determines the overall design. Brand recognition was a top priority, and I designed around a hierarchy of importance: Brand -> Product Name -> Imagery -> Flavor.

The brand's promise was the main focus for the back, while the sides featured health benefit call-outs and nutritional facts.

Originally, the brand was under the banner of "Slim and Trim Snacks" however, at one point during design, "Snacks" was dropped and replaced with "Foods".

Die-line with original design concept

ENDGAME
The client expressed great satisfaction with the final design. They could quickly sent the design to print and fulfill orders for customers and retailers interested in the product.

Using color coordination, the products are easy to identify by flavor. The clean white space makes every element pop out vividly and emphasizes the attractive product images.