Slim And Trim Foods
Packaging Design
PROJECT OVERVIEW
Slim and Trim Foods is a Jamaican-American brand that specializes in crafting minimally processed, plant-based foods that promotes a healthy gut microbiome. They sought a box packaging design for their crispy vegan crackers, which needed to be designed to entice customers who are aware of their health and wellness. In addition to designing the packaging, I was also assigned the responsibility of creating the brand's logo. |
CHALLENGES
The clients had a preference for generous white space in the design, prioritizing the prominence of the brand logo, healthy CTA (call-to-action), and their product photography. They sought multiple call-outs emphasizing the product's health benefits. Given the task of harmonizing ample white space with the constraints of limited overall space for essential elements, my goal was to craft a contemporary design that sidestepped clutter. Since there were two different flavors, I had to create a design that would work across both. |