Packaging Design - Gourmet Basics

Gourmet Basics

Packaging Design

PROJECT OVERVIEW
Gourmet Basics produces naturally healthy gourmet snack foods, which are made with Low-Fat All-Natural ingredients. They are passionate snack enthusiasts, perpetually creating distinctive flavor rich snack products.

The client approached me to revamp the packaging for multiple products in their catalog. They specifically tasked with redesigning their "Smart Fries" line, and creating packaging for their new upcoming "Pop Rings" line.

CHALLENGES
When the client's requirements were more open-ended, at least for the "Pop Rings" line, I generated several initial concepts and await their feedback. The challenge lay in conceptualizing designs that not only made aesthetic sense but also integrated elements from the client's previous packaging. Making sure I am keeping their blurbs, copy, and highlights while making it look like something new can take multiple iterations.

Balancing all of this while incorporating the client's feedback was key to meeting and, most importantly, exceeding their expectations.

THE PROCESS
Smart Fries: Initially, I realized I wasn't reinventing the wheel with this project. The client provided clear instructions on their preferences and the overall art direction. The primary focus was on highlighting the product name, flavor, and image to ensure customers knew exactly what they were purchasing.

Pop Rings: For this line, I had a lot of creative freedom. While the client offered some suggestions, we ultimately decided on solid, attention-grabbing colors for the bags, corresponding to each flavor. Once the overall bag design was established, my focus shifted to ensuring the product name and flavor were prominently featured.

Artwork and die-line for Smart Fries product

ENDGAME
Given that the client already had established brand colors, copy, and imagery, the process mainly involved integrating them into the final design, with some adjustments. I advocated for using a single color along with their brand's blue color/pattern for each product to enhance cohesion.

Ultimately, I provided them with each flavor render. I opted for simplicity by incorporating the brand colors and featuring a representative product photo in the design.